This Doesn’t Add Up: Failing at Change, and How to Try Different, Not Harder

In the geek trade, we provide value solely by handling change effectively. But time and again, we fail at this core activity, because our reasoning and practice is shot through with anti-change ideas, many of them implicit. In this wide-ranging talk, we’ll use some vintage advertising, both to illustrate the weak ideas we need to let go of, and to suggest some alternatives we can use to strengthen our approach to change.