Simon Wardley

Creator, Wardley Mapping

Simon is a former CEO, former advisory board member of startups (all now acquired by US Giants), a fellow of Open Europe, inventor of Wardley Mapping, a regular conference speaker and a researcher for the Leading Edge Forum. He uses mapping in his research for the LEF covering areas from Serverless to Nation State competition whilst also advising/teaching LEF clients on mapping, strategy, organisation and leadership.

Talk: Crossing the River by Feeling the Stones: Sensing A Business Environment Before Taking Action